Flowers

Black-eyed Susan

Rudbeckia hirta

The black-eyed Susan is a cheerful North American plant with golden-yellow daisy flowers and a characteristic dark centre.

Characteristics

Scientific nameRudbeckia hirta
Height30–100 cm
SunlightFull sun
WaterModerate, drought-tolerant when mature
SoilWell-drained, adaptable, even poor
ToxicityNon-toxic
GrowthFast, annual/biennial/short perennial
TemperatureHardy, likes warm climates
FloweringSummer to autumn
IrrigationModerate, no waterlogging

Yellow daisies with a black heart

The black-eyed Susan is a herbaceous plant of the daisy family, Asteraceae, the same as sunflowers and daisies. Its flowers are large daisy-like heads, with ray petals of an intense golden-yellow arranged around a prominent brown-black central cone. This dark heart gives it its common name. The stems are upright and rough, the leaves hairy and bristly, hence the epithet hirta.

Origin and habitat

It is native to North America, where it grows wild in prairies, clearings and open ground. It is very adaptable and vigorous, and has naturalised in other regions too. It is the state flower of Maryland.

Cultivation

It is very easy to grow and much loved in gardens. It wants full sun and well-drained soil, even poor; once established it tolerates drought well. It flowers for a long season, from summer into autumn, and is a magnet for bees, butterflies and other pollinators. It can behave as an annual, biennial or short-lived perennial, and often self-seeds.

Ornamental use and tradition

It is a classic border and cut-flower plant, available in numerous cultivars in colours extending to orange and bronze. It was used medicinally by Native American peoples.

Care

It needs little attention: moderate watering and no waterlogging. Removing faded flowers prolongs the bloom, while leaving some dry heads in autumn provides seeds for birds.

Flowering season

JanFebMarAprMayJunJulAugSepOctNovDec

Practical tips

Watering

Water needs: Moderate, drought-tolerant when mature — always check soil moisture before watering.

Position

Prefers Full sun: provide the right light and rotate the plant for even growth.

Substrate

Recommended soil: Well-drained, adaptable, even poor. Refresh the substrate every 1-2 years.

Leaves

Dust the leaves with a damp cloth to support photosynthesis.

Feeding

Feed during the growing season (spring-summer) and stop in winter.

Pros

  • Long, luminous golden-yellow flowering
  • A magnet for bees and butterflies
  • Hardy, easy and drought-resistant

Cons

  • Often short-lived as a perennial
  • Can self-seed and spread

FAQ

Why is it called 'black-eyed Susan'?
The name comes from the prominent brown-black central cone of the flowers, which stands out like a dark eye at the centre of the golden-yellow petals.
Is it easy to grow?
Yes, very. It only wants full sun and well-drained soil. It is hardy, drought-resistant and flowers for a long time with very little care. It often self-seeds.
Does it attract pollinators?
Yes. Its flower heads are a magnet for bees, bumblebees and butterflies in summer, and the seeds of the dry heads feed birds such as finches in autumn.
Is it annual or perennial?
It depends: it can behave as an annual, biennial or short-lived perennial. It often self-seeds, reappearing each year in the garden.

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